Media Announcements

March 31, 2015We are happy to announce that the Alert Ready campaign is live today!
Alert Ready is designed to deliver critical and potentially life-saving alerts to Canadians through TV and radio. The Alert Ready system is developed in partnership with federal, provincial and territorial emergency management officials, Environment Canada and the broadcast industry to ensure you receive alerts immediately and know when to take action to keep you and your family safe. More information on Alert Ready (www.alertready.ca).

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Additionally, The Honourable Steven Blaney, Canada’s Minister of Public Safety and Emergency Preparedness, issued a statement applauding the Public Awareness Campaign.

Public Safety Canada

March 31, 2015 11:01 ET

Minister Blaney Applauds Public Alerting Public Awareness Campaign

OTTAWA, ONTARIO–(Marketwired – March 31, 2015) – The Honourable Steven Blaney, Canada’s Minister of Public Safety and Emergency Preparedness, issued the following statement:

National public alerting represents an important safety system for Canadians. Public alerts are a crucial tool to inform Canadians of life-threatening events, and help them to take action to protect themselves and their families.

Federal, provincial and territorial governments in Canada have been working toward a National Public Alerting System (NPAS) for many years, in conjunction with broadcasters and other partners. In 2009, the Canada Radio-Television and Telecommunications Commission (CRTC) approved Pelmorex Communications Inc. to develop and implement a National Alert Aggregation and Dissemination. This system allows provincial, territorial and federal governments to develop and issue public alerts, and broadcasters to disseminate them on television and radio. An August 2014 CRTC decision has made broadcaster dissemination of these alerts mandatory as of today.

In order to build public awareness of public alerting and its importance in emergency preparedness, Pelmorex Communications Inc. today launched a public awareness campaign. The campaign, called Alert Ready, includes radio and television public service announcements as well as a website (www.alertready.ca) that provides more information and links to provincial, territorial and federal public alerting resources.

On behalf of our Government, I applaud the launch of the Alert Ready public awareness campaign. This is a welcome step to inform Canadians about public alerting. Building awareness empowers citizens to prepare for and help to mitigate the impacts of emergencies.

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For more information, please visit the website www.publicsafety.gc.ca.

Click to see past Media Announcements

May 6, 2012 – Emergency Preparedness Week (EP Week) May 6 – 12, 2012 – Emergency Preparedness Week is an annual Canadian event aimed to encourage all Canadians to prepare for emergencies and disasters. Pelmorex Communications Inc., as the operator of the National Alert Aggregation & Dissemination System (NAAD System), is glad to support and create awareness of this important event. Please check out the following links to get more information:

February 13, 2012 – Public-private Partnership Strengthens Emergency Management – The Honourable Vic Toews, Canada’s Public Safety Minister, accompanied by the Honourable Peter Kent, Minister of the Environment, announced the participation of Environment Canada in the National Alert Aggregation and Dissemination (NAAD) System. “The Weather Network and MétéoMédia have a long history of distributing Environment Canada’s weather warnings to Canadians over our media properties,” said Pierre Morrissette, Chairman and CEO, Pelmorex. “Our NAAD System builds on that partnership to enable critical public safety messages from any public authority to reach Canadians quickly and safely.

October 2011 – Each alert message distributed over the NAAD System now includes an indicator or “flag” which denotes whether the alert messages is recommended for immediate broadcast by the issuing government authority. This will allow broadcasters and others to easily identify and pass on to the public those alert messages indicating a imminent threat to life.

May 26, 2011 – Ontario Provincial Police – Ontario Amber Alert Program Announces New Partnership with Pelmorex

May 5, 2011 – CHCH and Pelmorex Communications Help Ontario Enhance Red Alert Warning System

May 5, 2011 – Government of Ontario – More Ways to Receive Red Alert Warnings

BACKGROUNDER – National Alert Aggregation and Dissemination System